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Kindly

Client: Kindly Health | 2023 | Brand & Packaging design

To create a lasting brand with a set of new brand guidelines and conceptual packaging design guidelines based on the proposition & positioning

Promise

Great sexual health and intimacy

Position

India's No. 1 sexual happiness brand

CONFIDENT COMFORTING CONVERSATIONAL

Kindly Health products are expertly crafted with clinically proven ingredients, 100% safe

and accessible. They are divided into 3 broad categories.

Performance, Pleasure, and Fertility.

Spontaneity
Stability
Activity

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Vertical: Performance

Keywords: Energetic, Encouraging, Proactive

Design idea: Flame

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Final reload mock.jpg

Vertical: Pleasure

Keywords: Experimental, Passionate, Open

Design idea: Waves

Vertical: Fertility

Keywords: Assured, Expertise, Approachable

Design idea: Cellular

mighty moc.jpg

Final mighty mock.jpg

FRONT-BACK-Landscape_Brochure_Mockup

FRONT-BACK-Landscape_Brochure_Mockup

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CONTENTS-Landscape_Brochure_Mockup

CONTENTS-Landscape_Brochure_Mockup

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ICONS-Landscape_Brochure_Mockup

ICONS-Landscape_Brochure_Mockup

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FRONT-BACK-Landscape_Brochure_Mockup

FRONT-BACK-Landscape_Brochure_Mockup

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Scope of project

The scope of the project included and was not limited to the following

1

Packaging design

2

Mother Brand language creation

3

Visual identity creation for verticals

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4

Brand guidelines

5

Packaging concepts for verticals

6

Conceptual design

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