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A Fresh Breath of Air
Client: AFBA | 2023 | Art direction, Packaging
The house of luxurious & all natural fragrances - AFBA, is all about purity, luxury, and splendour. The range of products consist of fragrance blends for air diffusers, room/pillow sprays, bespoke fragrances for offices or institutions, and event perfumery.
From seeing the box for the first time to the act of sliding out the drawer that contains the proprietary blend of essential oils, to being introduced to the fragrance, every thought was intended to make the interaction mesmerising.
Services
The project scope spanned over a number of deliverables
1
Brand identity & language
2
Stationary design
3
Brand book
4
Packaging design
5
UI design
6
Art direction
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